Tuesday, 5 October 2010

Launch Wars: Coda to The Art of Timing the Product Launch

This is maybe a neat little coda to my posting about Activision Blizzards delaying Cataclysm, but DC Universe Online have just announced a delay to their much publicised and committed to November launch date. Again, the advantage is obvious to do so. DC Universe Online was going to launch in November and had actually sold quite a few pre-orders already. Now, they get all the benefits of picking up in early 2011 all the dis-satisfied and disheartened Cataclysm players who, a few months after launch, will be wanting their "next big thing" (TM).